Slack and Microsoft have been racing to build low-code or no-code tools to automate workflows, which in theory reduce the need to pop out of the chat environment into other apps. And that poses a quandary for Microsoft, which has long offered team-productivity products, and Salesforce, which is in the process of absorbing Slack: What happens if customers are increasingly spending time away from the platforms the two companies are trying to market as the prime place for collaboration? By adding those features, providers are encouraging users to conduct more work within those applications. And that poses a key challenge to the collaboration giants' vision of this unfolding market.īy 2025, as many as 65% of software providers will offer some version of collaboration or social tools, according to Gartner. Two companies are battling to provide the de facto collaboration platform for enterprises: Salesforce and Microsoft are intent on expanding beyond quick ways to send messages to a colleague into systems that support the bulk of everyday work in an organization.īut increasingly, the very application providers those companies are courting to add functions within Slack and Teams are building productivity and social features into their own apps.
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